Last month I published reviews of the guidance platforms Unifrog and BridgeU. I have had experience working with both these platforms as a guidance counsellor for a period of time. Subsequently, I have had the opportunity to get a look under the hood of MaiaLearning. I haven’t used the platform with students myself, but have spent some time playing around with the platform and being guided around it by the MaiaLearning team.
Maia is the Roman Goddess of growth and this explains MaiaLearning’s name. As they told me, the companies vision is to engage and empower students so that they become excited by their opportunities and drive the process of career and college discovery themselves.
The company is based in California has been founded and funded by private individuals with a lot of experience in the technology industry and startups. They have also been very involved in education as volunteers for a number of years. The idea for MaiaLearning grew out of dissatisfaction with other products on the market.
Founded originally in 2008, their first product, CollegeonTrack was launched in 2012. The product was subsequently completely rewritten and remarketed in 2015 as MaiaLearning, the program went under a major update in 2017 and recently won the state of California contract.
The student side
On the student landing page, users can access a variety of menus along the top and I will explain some of their functions here. Students can also access a list of tasks and activities by type – these tasks are set by the counsellor. In terms of menus, students can access an explore, search and plan menus. The explore menu gives assess to the following activity types:
- Interest Profiler: based on John Holland’s Occupational Themes (RIASEC)
- Personality Profiler: based on a Myers-Briggs type of assessment
- Intelligence Profiler: based on Howard Gardner’s multiple intelligences
- Learning & Productivity Profiler: a learning style assessment.
The first three of these activities will give students a report that feeds into the careers advice that the platform provides. The Learning & Productivity profiler aims to help students understand the way that they work and develop strategies to help them succeed. When completed students various profiles will be matched against particular career types. In this way, students are exposed to career options they may not have heard of or considered before.
Careers data on the platform comes from US Department of Labor’s O*NET. From the career information, students can click through to information on majors that lead to those careers and universities that cater to those majors.
The interest profiler can be taken an unlimited time by students with access to the platform while the other profilers are limited to being taken three times. Some of these can also be used with middle schoolers – the platform offers a complete careers program solution for secondary schools.
In addition, to explore, students have access to a search function for careers, colleges and scholarships. MaiaLearning have just added information on around 18,000 institutions from around the world using data from World Higher Education Database. College data is also supplied by Integrated Postsecondary Education Data System (IPEDS), produced by the U.S. National Center for Education Statistics; and Wintergreen Orchard House, which surveys U.S. college admissions offices annually. Scholarship data is supplied by SuperCollege.
Based on the all the information given to and selected by the student, the plan menu allows students to begin to put the reflection into place. In this section, students can work out their roadmap for applying to college and getting into the careers they are interested in. This section houses the application support area.
The student side also allows kids to sign up to visits from colleges set up through MaiaVisits. This service also allows the counsellor to see an attendance list. In addition, students can also save documents to Document Lockers, where they can also see documents shared with them by the counsellor, and they can request recommendations.
Finally, the student side contains a portfolio. In the logbook here they can record experiences; everything that they have done and a resume builder which allows kids to input information into a resume and export it pre-formatted. Students can also add journals, goals and galleries of finished work to their portfolios.
The counsellor side
The counsellor’s side allows the counsellor access to all of the students’ accounts. Here counsellors can keep notes of meetings and set the level of visibility of these as necessary. There is a document locker where information and guides that students need can be stored so that students can view them. The counsellor side also has administrative functions for setting up student accounts, managing passwords and messaging including via text. Counsellors are also able to build lesson plans on the dashboard, which function as custom built pages where students can be given tasks to complete.
In terms of managing students, counsellors are able to assign tasks for students to complete (e.g. complete your interest profile) as well as manage the application process. MaiaLearning has document sending functionality, organised via Parchment. The team also claim that soon the platform will be able to integrate seamlessly with the CommonApp.
Currently, the platform does not allow the collection of predicted grades and actual scores but I was told that this functionality will be arriving soon. There also isn’t a way for a counsellor to acquire confidential comments in the building of a reference.
I was really impressed with how far the platform has come in such a short time. When compared to other products on the market who have been around for a similar length of time this platform really does pack a punch; the sheer volume of profiling possibilities and career data is really quite staggering. This, I guess, is a testament to the founding teams experience in tech. The team behind it have Silicon Valley experience in computer science and product design. It is evident that the developers can really get things done and this makes me confident that when they say they are adding features, the will be adding those features.
In some ways it has features that mark it out from other products – the note keeper and document lockers would be some examples of this but also the MaiaVisits feature which could useful serve to take much administrative work out of the counsellor’s hands in terms of liaising and communicating with universities to arrange visits, as well as keeping data on attendance by students of those visits.
That said, it is clear that this product has been developed for the American market and for schools that service American universities. While the platform has added international universities to its database there are currently no features that allow a more UK (for example) model of application administration. For example, there is no space for the student to write their personal statements or even see scaffolded examples of what makes a good or a bad personal statement. There is also no way to build a UCAS reference – in my context, I rely on teachers to supply comments so that we can write a reference that covers all of the student’s academic strengths. This cannot be done through the platform.
That being said, I think MaiaLearning is going to be a platform to watch over the coming years, particularly if serving non-US focussed international schools becomes a priority for them. As it was put to me via email:
As technologists, we can make the software do just about anything. We need counselors to tell us what those things should be. We love our customers, listen to them, and heed their advice. Since we’re committed to Europe and Asia, we will add capabilities as needed to meet the special needs of those users.